1
00:00:00,090 --> 00:00:03,630
So in this lecture, I'm going to talk about the importance of a title and then we'll go through and

2
00:00:03,630 --> 00:00:09,780
actually construct a title and I'll show you exactly how I do it to optimize it for research and suggested

3
00:00:09,780 --> 00:00:10,770
an evergreen concept.

4
00:00:10,770 --> 00:00:10,980
Right.

5
00:00:10,980 --> 00:00:15,780
So the optimal length, first and foremost, put simply, the optimal length obviously depends on where

6
00:00:15,780 --> 00:00:17,520
your channel is at in the process.

7
00:00:17,520 --> 00:00:17,760
Right.

8
00:00:17,880 --> 00:00:18,720
Do you have a newer channel?

9
00:00:18,720 --> 00:00:20,040
Is your channel more established?

10
00:00:20,040 --> 00:00:24,390
If you have a newer channel and obviously you should shoot for a longer title so you can potentially

11
00:00:24,390 --> 00:00:28,400
rank for a longer tail keywords and more potential keywords as well.

12
00:00:28,420 --> 00:00:28,610
Right.

13
00:00:28,620 --> 00:00:32,700
You can stuff a couple of potential keywords in a longer title, whereas in a shorter title you're only

14
00:00:32,700 --> 00:00:34,350
maybe going to get one or two max.

15
00:00:34,360 --> 00:00:37,800
Now, if your channel is more established, you can get away with shorter titles.

16
00:00:37,800 --> 00:00:40,860
And obviously they look better, they look more streamlined.

17
00:00:41,070 --> 00:00:46,770
But I would still caution you that even if you have somewhat of an established channel go closer to

18
00:00:46,770 --> 00:00:53,490
the longer tail than the shorter tail title, it's going to pay off in dividends in long evergreen content

19
00:00:53,490 --> 00:00:58,860
because you want to think of this as your opportunity to collect passive views once you get your video

20
00:00:58,860 --> 00:00:59,310
uploaded.

21
00:00:59,310 --> 00:00:59,600
Right.

22
00:00:59,760 --> 00:01:05,340
Think evergreen titles that are going to bring you long extended traffic over the days, months, years

23
00:01:05,340 --> 00:01:09,030
and potentially decades if YouTube is around that long to come.

24
00:01:09,060 --> 00:01:10,830
So think evergreen titles now.

25
00:01:10,830 --> 00:01:11,750
I used to buddy.

26
00:01:11,750 --> 00:01:15,090
I'll make sure to link to Buddy in this actual lecture for you.

27
00:01:15,210 --> 00:01:17,400
It will be linked over on the right somewhere.

28
00:01:17,940 --> 00:01:19,710
So I can I'm circling it like it's going to be here.

29
00:01:19,710 --> 00:01:20,790
But obviously you can't see it.

30
00:01:20,910 --> 00:01:21,930
It's to the right.

31
00:01:21,930 --> 00:01:26,460
If I go like this to the right, my head from moving to the left to because you're watching me the other

32
00:01:26,460 --> 00:01:29,880
direction, which is kind of funny now, but it's to the right over this way.

33
00:01:30,330 --> 00:01:35,310
And if you look on this actual lecture in the right hand side of Udemy, if you're watching this on

34
00:01:35,310 --> 00:01:41,130
Udemy, then you'll see the resources button next on that actual lecture, you can click that, download

35
00:01:41,130 --> 00:01:43,740
the actual resource and that will have the two buddy link in it.

36
00:01:43,760 --> 00:01:44,850
If you want to get to Buddy.

37
00:01:45,060 --> 00:01:49,470
Now, if you're watching this on my website, then that will be either link directly above as a link

38
00:01:49,470 --> 00:01:50,480
or directly below.

39
00:01:50,580 --> 00:01:52,350
It just depends on where you're watching it now.

40
00:01:52,560 --> 00:01:56,220
That said, I want to jump in and show you how I actually do this.

41
00:01:56,220 --> 00:02:02,370
So, too, Buddy is a great, great, you know, basically app that you can download for Google Chrome

42
00:02:02,490 --> 00:02:06,180
that's going to help you basically do keyword research in a number of other things.

43
00:02:06,180 --> 00:02:11,730
But I use it the most for keyword explorer and basically creating my titles and also finding good tags

44
00:02:11,730 --> 00:02:13,800
to put my description of my tags as well.

45
00:02:13,800 --> 00:02:15,900
So I literally don't I don't just preaches.

46
00:02:15,900 --> 00:02:17,880
I do this every single video.

47
00:02:17,880 --> 00:02:19,440
So let me show you an example of it now.

48
00:02:19,620 --> 00:02:23,720
Keyword Explorer is a tool that comes free in to Buddy.

49
00:02:23,730 --> 00:02:27,000
Now you can get the free version of two, but you can also pay for the two, buddy.

50
00:02:27,150 --> 00:02:28,080
I am too, buddy.

51
00:02:28,080 --> 00:02:30,480
I think it's like the platinum premium or whatever it is.

52
00:02:30,480 --> 00:02:32,520
I don't even know what it is too, buddy.

53
00:02:33,090 --> 00:02:33,960
I could find out.

54
00:02:34,770 --> 00:02:35,220
Legen.

55
00:02:35,220 --> 00:02:35,760
There we go.

56
00:02:35,970 --> 00:02:41,130
So you can get the free version to Buddy though and keyword explore the same function actually comes

57
00:02:41,130 --> 00:02:42,450
with it in the free version.

58
00:02:42,450 --> 00:02:46,260
So I highly recommend that you go through that link and download to Buddy if you don't already.

59
00:02:46,260 --> 00:02:50,910
This is literally what I do to rank keywords in the title, in the description and then the tag.

60
00:02:50,920 --> 00:02:56,700
So let's I was just creating a video for YouTube not too long ago, about two hours ago on McCary.

61
00:02:56,700 --> 00:02:57,030
Right.

62
00:02:57,240 --> 00:02:59,130
So let's use the example of a car.

63
00:02:59,150 --> 00:03:03,270
If you don't own Makarios, it's basically like a reselling marketplace, kind of like eBay.

64
00:03:03,270 --> 00:03:03,570
Right.

65
00:03:03,810 --> 00:03:05,580
So let's think of an eBay.

66
00:03:05,580 --> 00:03:08,560
Let's say we're going to dropship for we're going to create an eBay draw.

67
00:03:08,800 --> 00:03:10,260
McCary drop shipping video.

68
00:03:10,260 --> 00:03:10,560
Right.

69
00:03:10,830 --> 00:03:15,090
So we need to come up with some good keywords because we don't just want to call the video something

70
00:03:15,090 --> 00:03:15,690
on a whim.

71
00:03:15,690 --> 00:03:15,960
Right.

72
00:03:15,960 --> 00:03:20,190
We don't want to just called the best Mercouri drop shipping strategy of 2019.

73
00:03:20,430 --> 00:03:21,540
Could that potentially wreck?

74
00:03:21,570 --> 00:03:23,280
Yeah, but you're guessing.

75
00:03:23,280 --> 00:03:24,480
You don't want to guess.

76
00:03:24,480 --> 00:03:25,350
You want to be sure.

77
00:03:25,360 --> 00:03:30,720
So let's play around with some keywords and we'll form a title that has good keywords in it so that

78
00:03:30,720 --> 00:03:34,890
we can rank for evergreen extended potential use in our title.

79
00:03:34,890 --> 00:03:35,220
Right.

80
00:03:35,220 --> 00:03:36,570
And you can use this for your description.

81
00:03:36,570 --> 00:03:38,310
You can also use this for your tags as well.

82
00:03:38,460 --> 00:03:39,900
But this is specifically for the title.

83
00:03:39,900 --> 00:03:44,670
So let's see, like Mercury Drop shipping just to kind of show you and we'll do a space with the between

84
00:03:44,760 --> 00:03:50,250
optioning and it's going to show me exactly what the the score analysis and what it thinks it is.

85
00:03:50,250 --> 00:03:50,520
Right.

86
00:03:50,520 --> 00:03:52,320
So how much search volume is that?

87
00:03:52,320 --> 00:03:55,510
Is that term getting what's the competition for that term?

88
00:03:55,510 --> 00:03:57,480
Are a lot of people actually potentially ranking for it?

89
00:03:57,600 --> 00:04:03,060
And what is my channel's optimization strength based on how many viewers and subscribers I have?

90
00:04:03,060 --> 00:04:03,360
Right.

91
00:04:03,370 --> 00:04:05,430
So this is obviously not very good.

92
00:04:05,430 --> 00:04:06,660
It's a twenty three out of one hundred.

93
00:04:06,660 --> 00:04:07,620
It's a fair ranking.

94
00:04:07,620 --> 00:04:10,260
There's not that much search volume for McQuery drop shipping.

95
00:04:10,410 --> 00:04:14,610
Although the good thing about this is there's not that many people potentially trying to rank for this

96
00:04:14,760 --> 00:04:15,690
keyword either.

97
00:04:15,780 --> 00:04:17,580
And obviously I the optimization strength.

98
00:04:18,120 --> 00:04:19,080
So that's a good thing.

99
00:04:19,080 --> 00:04:22,650
Now let's let's try to kill the space and we'll go from there.

100
00:04:22,920 --> 00:04:23,760
Now, that's poor.

101
00:04:23,760 --> 00:04:28,530
A lot more people are trying to rank for that and actually nobody's really trying to rank for that either.

102
00:04:28,650 --> 00:04:29,920
But there's not that much search volume.

103
00:04:29,940 --> 00:04:36,180
So let's play around with this and think, OK, mercury drop shipping, how to drop ship on Mercury

104
00:04:36,630 --> 00:04:37,740
and let's try that one.

105
00:04:38,520 --> 00:04:39,600
Now, that's a little bit better.

106
00:04:39,600 --> 00:04:40,290
It's fair.

107
00:04:40,920 --> 00:04:44,730
There's not that much search volume, although there's a little bit more and there's still not that

108
00:04:44,730 --> 00:04:45,660
much competition.

109
00:04:45,660 --> 00:04:48,450
And my optimization strength is still pretty solid.

110
00:04:48,450 --> 00:04:50,490
So let's think of something else now.

111
00:04:50,760 --> 00:04:53,650
So you'll see to here that you'll get some suggested things.

112
00:04:53,650 --> 00:04:54,810
So how to sell on my car?

113
00:04:54,810 --> 00:04:55,800
Let's try that one.

114
00:04:56,130 --> 00:04:57,510
That's also fair.

115
00:04:57,510 --> 00:04:58,380
So how about.

116
00:04:59,250 --> 00:04:59,730
How about.

117
00:04:59,980 --> 00:05:04,240
Selling on Mercouri made easy.

118
00:05:07,820 --> 00:05:13,580
How about Mercouri, sell more on Mercouri?

119
00:05:16,130 --> 00:05:17,940
And that's finally a decent one.

120
00:05:17,960 --> 00:05:19,820
So now we're finally getting to the good ones, right?

121
00:05:19,830 --> 00:05:24,200
So there's still not that much search volume, but I have good, competent I've not that much competition

122
00:05:24,200 --> 00:05:25,540
and good optimization strength.

123
00:05:25,550 --> 00:05:29,200
So how to try how to sell more on Khari.

124
00:05:31,010 --> 00:05:32,340
And that's even better now.

125
00:05:32,670 --> 00:05:34,580
Now there's a little bit more search volume.

126
00:05:35,060 --> 00:05:38,900
How about make more about more McCary sales.

127
00:05:38,900 --> 00:05:39,860
More Murka.

128
00:05:41,640 --> 00:05:42,270
Salce.

129
00:05:46,000 --> 00:05:51,850
And that's a little bit worse, so now we search retail jobs, shipping, we noticed that's not terrible,

130
00:05:51,850 --> 00:05:52,030
right?

131
00:05:52,030 --> 00:05:55,990
It's got more search volume, although there is a little bit of competition there and my optimization

132
00:05:55,990 --> 00:05:56,900
strength is pretty good.

133
00:05:57,160 --> 00:06:01,870
So one of the videos that I actually did recently, and I'll pop a picture of it up on the screen for

134
00:06:01,870 --> 00:06:07,270
you to see, is a video on a retail jobs shipping on my car so I can take this keyword, if that's the

135
00:06:07,270 --> 00:06:08,560
type of video I was going to create.

136
00:06:08,560 --> 00:06:08,780
Right.

137
00:06:08,800 --> 00:06:11,140
And we'll take it into word and we'll formulate it.

138
00:06:12,490 --> 00:06:15,010
Now, obviously, you want a better one than this.

139
00:06:15,010 --> 00:06:17,910
You want one that's in the green and you can play around with this a little bit more.

140
00:06:17,920 --> 00:06:21,910
But for the sake of not wasting your time and doing this to too much, I just want to kind of show you

141
00:06:21,910 --> 00:06:22,810
how it works.

142
00:06:23,140 --> 00:06:26,800
So what I would basically come through and I'd say, OK, this is a good one right here.

143
00:06:26,810 --> 00:06:28,480
Now try to find another one, right.

144
00:06:28,480 --> 00:06:32,650
Sell more and more Murka sales.

145
00:06:35,230 --> 00:06:37,840
More sales on my car.

146
00:06:41,050 --> 00:06:45,010
And that's pretty decent, too, so what I might want to do without wasting too much of your time,

147
00:06:45,020 --> 00:06:47,470
I'd obviously go through and find two good green ones.

148
00:06:47,680 --> 00:06:49,970
But let's just take this and kind of mesh it into a title.

149
00:06:50,110 --> 00:06:55,900
Now, we have two good longtail keywords that we can make into our title forever green or long term

150
00:06:55,900 --> 00:06:57,310
views and traffic rights.

151
00:06:57,310 --> 00:07:00,910
So I might say, you know, these are the two keywords right here.

152
00:07:00,910 --> 00:07:01,090
Right.

153
00:07:01,100 --> 00:07:09,760
So I might say how to get more sales on recovery with retail drop, shipping boom.

154
00:07:09,760 --> 00:07:11,520
And there's your title for your video.

155
00:07:11,530 --> 00:07:13,510
Now, I didn't just come up with that out of the blue.

156
00:07:13,630 --> 00:07:18,760
I'm not just guessing that that's that might potentially work, potentially work and might potentially

157
00:07:18,760 --> 00:07:19,380
bring traffic.

158
00:07:19,390 --> 00:07:25,310
No, we literally searched with too buddy keyword explore all the data and we found two good keywords

159
00:07:25,310 --> 00:07:26,740
to stuff into our title.

160
00:07:26,890 --> 00:07:28,840
And this is something that anybody can do.

161
00:07:28,900 --> 00:07:30,390
Like I said, it's one hundred percent free.

162
00:07:30,640 --> 00:07:32,410
This is just an example of how to do it.

163
00:07:32,410 --> 00:07:37,420
But I've done this countless times, video after video after video, and sometimes I'll stuff like two

164
00:07:37,420 --> 00:07:41,740
or three in there, sometimes I'll get four or five and sometimes it's just one that's really, really

165
00:07:41,740 --> 00:07:42,070
good.

166
00:07:42,160 --> 00:07:46,360
It's up to you how long you want to search, how much you want to play around with certain keywords

167
00:07:46,360 --> 00:07:48,910
that fit your potential title and your niche topic.

168
00:07:49,030 --> 00:07:55,300
But this is a highly effective way to potentially rank for evergreen titles and then bring long term

169
00:07:55,300 --> 00:07:56,560
traffic to your video.

170
00:07:56,680 --> 00:08:00,820
Because if you know that these two potential keywords that people are searching for are bringing decent

171
00:08:00,820 --> 00:08:04,960
search volume and there's not that much competition and you have good optimization strength, then over

172
00:08:04,960 --> 00:08:06,370
the long term, the long haul.

173
00:08:06,370 --> 00:08:12,040
So every month, months from now, a year from now, that's going to bring you extended views that you

174
00:08:12,040 --> 00:08:17,770
wouldn't have otherwise gotten if you just titled it How to Dropship on MacQuarrie or McQuery drop shipping

175
00:08:17,770 --> 00:08:19,450
made sample right there.

176
00:08:19,450 --> 00:08:21,700
You're guessing with this, you know.